Bloomberg reports that 10 billion videos are viewed on Snapchat every day, TechCrunch reports that 8 billion videos are watched on Facebook every day and videos on Instagram are climbing rapidly in popularity. Riding the wave, even Twitter started to show view counts on their videos as businesses look for more detailed metrics.
According to Cisco’s trend predictions, for 2021 it would take a full two years to watch all the videos circulating just in that one moment. Yes, it’s immense, but it’s also impressive, and more importantly, a huge opportunity for marketers to exploit the trend
Advancements in technology have definitely helped condition people to consume more video content. This not only saves time but, also helps deliver relevant information more effectively. It is perhaps the best method to promote or market a brand, product or service. Especially when it comes to driving education – Videos can say more and are easier to absorb. A contemporary promoting campaign uses everything from explainer videos, to GIFs, infomercials, how-to-videos and additional.
As an entrepreneur, I can definitely vouch for the fact that Video Marketing is a quintessential part of any marketing strategy. So, check out these trends and take your marketing strategy to the next level.
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Let’s get started with the obvious, the daddy of online videos: YouTube. But the matter with YouTube is that it’s in an exceedingly dipping trend compared to Facebook’s eight billion daily video streams; the variety that’s solely progressing to thrive with time.
Due to YouTube’s sheer size, there’s a ton of competition amongst videos on its platform all fighting to be seen. On the other hand, Facebook is now aiming to become the biggest video sharing platform by taking on YouTube with their recent introduction, Facebook Watch. So probably it is only a matter of time before YouTube loses its #1 position.
Twitter’s recently launched video product that was released late January has remodeled the way I use and consume this platform. Five years ago, I could send a tweet and get a lot of engagement on it than I do now. That’s why the strategy, the particular thanks to winning with Twitter video, would be through engagement – to use it as a “pull” instead of a “push.”
Snapchat is getting huge now! As per the report, they need nearly 2 billion video views every day. Interestingly, Snapchat videos have a maximum life oftwenty-fourr hours, or less if the users choose to make it so. The urgency to see something before it disappears can be a huge factor for its success.
Insta-stories and Snap-stories will have new competition
Initially introduced by Snapchat and successfully adapted by Facebook, Instagram, and Whatsapp, are following suit and adding stories to their platform. However, currently, with Instagram launching the power to travel bear a follower you’ll be able to take video collaboration to a full new level. Invite any of your friends to have a live face-to-face conversation, for both your followers to engage watch and watch.
The bottom line? Smart video marketing can be boiled down to a single idea: online engagement. If you can successfully convince your audience to like, share, and follow the animated, live, or prerecorded content that your team is producing, your chances of making a sale will skyrocket. If not? As far as the tech-savvy consumer is concerned, your company may as well disappear.
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