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Google is always concerned about its user’s experience and constantly they are making many changes to their algorithm by keeping it in mind.
After the emergence of e-commerce culture, Google has become additional cautious concerning the user’s knowledge.
On June 2014, Google has insisted all its users to switch their website to HTTPS Protocol in order to boost their Google ranking.
As a global leader of search engines, people tend to follow what Google says. Here no one asked themselves what is the difference between HTTP and HTTPS.
Before switch your web site from the hypertext transfer protocol to hypertext transfer protocol secure. it’s very vital to understand the distinction between HTTP and HTTPS. You should ask the question, is it suitable for my company?
And you should know how it helps with Google ranking?
Difference between HTTP and HTTPS: Knowing the Basics
It doesn’t matter who you are; You might be a developer or you might be a website owner, a good online experience always depends on a trusted third party who provides good encryption.
We must know who we should choose for the service we need in order to ensure a better online experience.
In order to identify how good your third party is and to know why to google help these website elements.
You should first learn the difference between HTTP and HTTPS from the basic level so that it gets better for you to choose your online services among this large crowded service provide.
Let us start the journey of HTTP Vs HTTPS by understanding HTTP-
Hyper Text Transfer Protocol (HTTP) is a system that helps in transmitting and receiving information across the internet.
HTTP is an “Application layer protocol,” which mainly focuses on how information is delivered to the user. Anyway, this option does not really care how the data gets from point A to Point B.
HTTP is said to be “stateless,” Which ultimately means that it never tries to remember anything about the previous web session.
The most important benefit of being stateless is that there are fewer data to send which means that the speed of transfer is good.
The main issue of HTTP is that it is not secured, as HTTP mainly focuses on the speed, while misses out the most important aspect of the online experience that is the security.
So while using HTTP the possibility of user’s data getting corrupted is high.
So Google thought of coming up with a more secure protocol, which is the HTTPS.
That is why the next step of HTTPS vs HTTP is understanding HTTPS and its significance-
HTTPS: Secure HyperText Transfer Protocol
HTTPS also was known as “Secured HTTP”, the name itself resembles its main purpose. Yes, it was developed for ensuring security and authorized transactions.
While exchanging confidential information it needs to be secured in order to prevent the data from unauthorized access and HTTPS makes this happen.
In various aspects, HTTPS is similar to HTTP as it follows the same basic protocols. The HTTP and HTTPS clients like web browsers establish a connection to a server on a standard port.
The advantage of using HTTPS is that it offers an additional layer of security because it uses SSL to transfer the data.
This made the internet users feel that they are using a secured portal for communicating and also for transferring their personal data.
And with the trust of no one other than the two, the user can see the data getting transferred and the internet became a more personal space for many users
Considering the intents and purposes; HTTPS is a secured version of HTTP.
To get into the technical aspects, the primary difference between HTTPS vs HTTP is that HTTPs uses TCP Port 443 by default, so HTTP and HTTPS are two different types of communication.
HTTPS work along with another protocol called Secure Sockets Layer (SSL) in order to transport data safely as it is the key point Google is always concerned about.
Technically, SSL is a transparent protocol, which needs a bit of interaction from the end users when establishing a secure session.
In case of a browser the SSL secured sites are shown with a padlock or in the case of extended validation SSL, where the address bar displays both padlock and a green bar.
Keep in mind, HTTP and HTTPS do not care how the data reaches its destination, in contrast with this SSL don’t care what the data looks like (like HTTP does).
This is how HTTPS really offers the best of both ends to the users: Caring about what the users see through their eyes and also having an extra secured layer while transferring data from point A to point B.
People always confuse their mind by interchanging HTTPS and SSL. To clarify this, HTTPS is secure because it uses SSL to move the data.
It is not a surprise that Google prefers sites that are trusted and certified. Google is always concerned about providing a better and safer experience for its users.
This is due to the fact that users can be guaranteed that the sites that they use are encrypting their information for the extra level of security.
However, you should know that getting a certification is a more involved task, this is why it allows the sites for higher ranking.
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